A large outdoor advertisement with the text 'A Journey to Cisco U.' and a smiling woman wearing a hijab, on a black background, with a woman walking past in front of it.

Cisco U.

As a contract visual designer at Blink UX, I worked on the brand design phase for public launch for the new Cisco U learning platform. My responsibilities included exploring and defining the brand expression across various media such as social, web, live events, signage, and merchandise. For the brand launch at Cisco Live, I led the design and ideation phase of the physical event components - including signage, booth layout ideas and physical space renderings.

Services

Brand Identity Design • Signage • Live Event Design

Smiling woman with dark skin and two puffs hairstyles, set against a bright yellow background with geometric shapes, on a light blue backdrop.
A neon line graph with concentric U-shaped lines in blue and green on a black background.
A stylized 'U' shaped logo with a gradient of pastel colors, partially filled with five white circles above, on a black background.
Diagram of a design process for a logo, showing a cube, a sphere, and a tall rectangular block, with the logo 'Cisco' on the shapes, and a final design outline with construction lines.
Cisco exhibit booth at a technology conference with colorful geometric decorations, seating areas, and computer stations.
Floor plan and design layout of an event space with informational panels, seating arrangements, and decorative elements.
Exhibit booth with a large white wall displaying the slogan "Tech learning, shaped to you" and a photo of a smiling man with glasses, at a technology conference.
A large Cisco advertisement at an exhibition booth featuring a smiling woman and the text "Learn tech skills on your terms."
Design blueprint of an interactive exhibition space featuring a curved display wall with screens and silhouettes of visitors, a standalone digital kiosk with a screen and a tabletop, and a larger digital display with a viewer silhouette, emphasizing technology and learning pathways.
Architectural floor plan sketches for two different room sizes, showing layout of touchscreen towers, video screen panels, benches, desks, signage, and sculptures.
Two advertisements at a bus stop: the left one features a stylized red upside-down U shape with circles and the quality of the ad appears LED-like; the right one has a profile of a young man with short, curly hair, against a background of blue and green horizontal bars. The text on both ads reads "Cisco U," and the left ad includes the tagline "Tech learning shaped to you."