A mobile device surrounded by flying pages and a glowing purple light, set against a black background.

AthenaHealth -
AR Experience

Athenahealth offers digital solutions to healthcare providers to help them save time and improve patient care. However, it is challenging to reach out to busy doctors.

To demonstrate their commitment to freeing healthcare professionals from mundane tasks, Athenahealth wanted a unique stunt for their Las Vegas conference. Their digital agency, Genuine, proposed a leaning 20-foot, 2.5-ton sculpture made up of several stacks of white paper, with some appearing to be carried off by the wind. A design that had the whimsy of a Dr. Seuss illustration. This installation rose high above the booths and attracted attention bringing people in to explore. Upon picking up an iPad, the installation came to life with interactive hotspots and augmented reality immersion.

Services

Concept • UI/UX • Design Lead • Art Direction

A tablet displays an augmented reality scene of tall, white paper-like buildings with floating green balls, surrounded by flying sheets of paper, in front of a blurred industrial background.
Digital graphic promoting athenahealth with 3D cityscape and infographic elements, highlighting their healthcare data network and engagement statistics, displayed on a tablet and background.
A woman with brown hair and a watch on her wrist is holding a tablet, taking a picture of a display with colorful paper or cardboard shapes hanging from the ceiling.
A grayscale photo of a statue of a woman looking down at a structure made of stacked paper sheets, with three streetlights and paper petals swirling in the sky.
Stacks of white paper organized on a dark surface, with some sheets flying in a spiral pattern, illuminated by overhead lighting.
A large stack of white paper sheets and loose sheets flying through the air against a black background.
Hand-drawn sketches of user interface elements, including animated swipe interaction, fade-in prompts, quotes section, countdown timer, menu icon, and a navigation orb, on graph paper.
Sketch of a cityscape with a large building emitting smoke or steam, with several flags on poles, and clouds in the sky. The drawing includes marks labeled 'IPAD' and appears to be a rough conceptual sketch on paper.