A bright orange background with scattered granola bars and the text 'biglittlbar.' in the center.

Big Little Bar

Big Little Bar is a daily wellness bar developed specifically for women. One tasty bar contains all of the daily vitamins and Omega-3 nutrients that women need to maintain a healthy body. This bar has the same amount of Omega-3s, DHA, and EPA as two fish oil pills and 100% of the daily vitamins.

I was hired to help during the brand-building phase, which included exploring and designing the logo and packaging and the development of the social media launch campaign. We wanted to create a simple but bold design for the word mark, packaging, and site experience. Using a bright orange color made the design memorable and distinctive in the market. To highlight the importance of Omega-3 nutrients, we included an "O" symbol throughout the design.

Services

Logo Design • Social Media • Video • Web • Packaging Design

Open cardboard box with 'biglittlebar.' branding, filled with nutritional bars and packaging inside.
A beige box with the text 'big littlebar.' and a red circle with a white oval inside it on the top right corner. The phrase 'Nutrients you need, nothing you don't.' is printed underneath.
Three chocolate brownies with chocolate chips and a Big Big LifeBar protein bar on an orange background.
A cardboard box labeled 'big littlebar' with three individually wrapped snack bars, lemon slices, dried berries, and chocolate chunks on a white surface.
Split design with the words 'big little bar' in bold lowercase letters, white on a dark brown background on the left and dark brown on a light cream background on the right, with colorful circular logo variations at the bottom.
Person holding a tablet displaying an advertisement for Big Little Bar at a kitchen counter with jars, plants, and shelves in the background.
Marketing webpage for a health-focused snack bar called Big Little Bar, featuring a bright orange background, images of the bar and packaging, nutritional information, and claims about health benefits.
Arrangement of nine images and text promoting a chocolate bar with omega-3s. The images include close-ups of a chocolate bar, a woman’s eye with makeup, a woman running, and text about nutrient deficiency and vitamins.
Person walking past a large advertisement for a chocolate bar called biglittlebar, featuring images of chocolate bars and the slogan 'big benefits, one little bar.'